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Introduction: The purpose of this research is investigate the key deciding factors on the public usage of Traditional Chinese Medicine (TCM) and analysis on raising public awareness of Traditional Chinese Medicine and willingness to use Chinese Medicine for medical needs.
Methods: The study began by collecting data from research literatures, scientific publications, and industry profiles. Cost-benefits and behavior patterns of the public usage of Traditional Chinese Medicine were then analyzed from the perspective of cost exchange theory. An initial questionnaire was used for the cost analysis of Traditional Chinese Medicine usage, and a further quantitative survey was revised and performed from results of the initial survey. The study expects to collect 459 questionnaires of purposive sampling for validation and analysis.
Results: The results of the cost analysis showed that although there are multiple factors influencing the willingness of seeking TCM medical attention, the key deciding factor seemed to concentrate on the “effectiveness” of Traditional Chinese Medicine.
Conclusion: The key concepts of disease treatment in Traditional Chinese Medicine are to condition the body and maintain good health during daily living; healthcare is achieved through disease treatment, conditioning, and health maintenance. For the general public, the current awareness on the Traditional Chinese Medicine focuses on daily health maintenance and conditioning of the body, with disease treatment as secondary consideration. The lack of awareness of the effectiveness of TCM resulted in the stagnation of the utilization rate.
【Keywords】Traditional Chinese Medicine; Utilization Rate; Cost Analysis; 4C Cost Analysis
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242.2 中医就医人口成长关键因素之研究
